GPL vs GPL: the steorn Difference

Steorn has used the term GPL ( General Purpose License) in their marketing literature . Is this a deliberate attempt to confuse it with the original GPL ( General Public Licence) that forms the bed rock of open source/FOSS or does it represent Steorn fudging/ Incompetence?
The average Joe associates GPL with great things , great software at low to zero cost, Thanks to the tireless efforts of the whole FOSS community.

Is steorn deliberately trying to piggyback on the good will generated by the millions of manhours of selfless work put in by the Open source community? I think the answer is yes.
To me, That is slimeball tactics, piggybacking on a very worthwhile acronym to sucker Joe Average into giving a thumbs up to Steorn, when what steorn means is very different.

just another good example of Steorn Competence?

You Decide

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